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Small Business Checklist Item # 10 – Social Media

As the internet ages and online marketing gets harder, companies need to now think about using social media as a marketing medium.  If your company is not using social media as a way to attract new customers, then you really need to think about starting.  Social Media outlets include blogs, twitter, facebook, you tube, and more.  These are great venues to build your brand online.

One of the most important things about online marketing is building your brand and keeping your brand awareness with your customers.  The easiest way to do so is with social media.  Not only good to build brand awareness, but you can also use it to solve any customer service issues or any negative feedback that you might find online.  It makes it easy to stop negative feedback when it starts, so it gives you a better reason to fight negative comments.

Twitter is an easy way to tell your customers what you are doing right when you are doing it along with giving your followers deals that no one else can get.  You can also use twitter to answer customer questions and provide information about your business and products.

Facebook is also a good way to build your brand and keep your customers up to date with what you are doing and what products/services you are now carrying.  It is easy to setup an account and build your own company page.

Not every business can use You Tube, but if you sell products and you can provide video reviews of these products, then youtube is a great venue to be at.  Anyone can sign up and post videos, so provide your customers a great way to see who you are and what information you can give them.

Creating your own company blog is a great way to voice your opinion about your industry and to let customers know what you are doing in your company.  They are easy to setup and can be a very good asset when trying to convince customers to do business with you.  Most hosting platforms include wordpress, which is one or the most popular blogging platforms.

No matter which social media outlet you choose, or all of them (this is preferred), you can keep your brand well protected and keep your customers happy as well.  Many companies are creating positions in their marketing teams that is for people to runt their twitter, youtube, facebook, etc accounts to make sure that they are looking good in the eyes of their customers.  Social media is not going away anytime soon, so make sure your company is utilizing it.

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