In the world of online business, you’re only as good as your worst review. Customers are fully aware they can sully a business’s reputation by leaving a negative review online. This one review could turn away hundreds, possibly thousands, of potential customers. The only way to turn off a negative review is with reputation management.
Get Them Talking Positively
Word of mouth is proven to make or break online businesses. Oftentimes, the only reason someone chooses a product or service is because someone they trust recommends it. If there’s a negative review for your business online, how many people are going to see it and avoid your product or service altogether? Probably more than you think.
Intuit’s cofounder, Scott Cook, says, “Word of mouth is the most powerful form of marketing.” Knowing who’s talking about your business is essential, if you’re trying to steer clear of a bad reputation. Having lots of positive reviews is going to ensure you make money, but a single negative review can cost you everything.
The first step to ensuring you’re customers have nice things to say about your business is quality customer service. The second step is online reputation management, wherein you make sure search engines are highlighting all the good customers are saying about your company and avoiding the negative stuff. Negativity can spread like wildfire, especially if customers are complaining on social networks and their friends and family are leaving comments.
Google Yourself
These days, more and more people are checking up on businesses online. In fact, a whopping 87% of Internet users will search your company before doing business with you. Most often utilizing Google, a customer will search for your business name. In order to know what customers are saying about your business, you’ll need to perform a similar search.
You’ll need to Google your name, your company’s name, and any other identifying information. Keep a notepad handy. If anything negative comes up, mark down where it’s located and what it says. You may find inaccurate information on your company’s CrunchBase profile. You can edit this information yourself, or hire a third party reputation management company to make the changes for you.
Make sure to also take a look at any Google images associated with yourself and your business. If you’re the male head of your company, you don’t want images of your college days showing up. Any frat boy antics will only make you seem unreliable to your customer base and anyone you hope to network with. Despite the fact that nearly everyone has a bad picture floating around, these images still garner unwanted negative attention.
Take Control of Your Reputation
So, you’ve done some research and found some things you’d prefer not show up in search results. Maybe a customer reacted negatively to your product, or maybe there’s a bad picture of you floating around. Either way, you need to suppress the negative stuff and highlight the positives.
Online reputation management companies, like Reputation.com, work diligently to control search engine results, ensuring that only the best things about your company show up. Their research will lead them to any, and all, negative or inaccurate customer reviews. They manage your photos, ensuring only business-related and appropriate photos come up in a search for your brand. They also work to keep your private information secure and all online directories have the correct information. If Yahoo is listing an old phone number for your business this can result in hundreds of dollars of lost revenue. You can learn more about the particulars by reading the Reputation.com CrunchBase profile.
The only way to ensure that your company has a stellar reputation is to manage it. Companies often overlook this key part of online marketing and that can be very destructive. Instead of hoping your company has a positive Internet presence, ensure it does with online reputation management.
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