No matter what industry your business may be in, managing your internal company projects are always a real issue that must be dealt with. With the explosion of outsourcing and overseas company offices, it is harder than ever to collaborate on a project along with completing the project on time. Many companies try to collaborate […]Read more
Creating and managing an effective Google Adwords account can be a daunting task. There are so many items to think about when trying to maximize your spend, while increasing your conversions. Once of the hardest task for most websites that run adwords campaigns is how to effectively manage bids. Google Adwords allows advertisers to change […]Read more
This is a guest post by Michael Evans. If you want to guest post on this blog, check out the guidelines here. Do you remember the old saying – Time is Money. This rings true when you are at the helm of a small business. Being a small business owner means you will have to be exceptional at […]Read more
When you look at the work of founder David Kiger, who started a supply chain company for small businesses, you will see that his company has grown massively since 1995. Who knows how much he thought it would grow when he first got into business, but it is safe to say that he has been pleased with the results. He really saw that there was a need in the market for a competitive supply chain system – allowing small businesses to get products at rates that were not inflated, that were similar to what huge corporations were already getting – and he went out and met that need. The most successful businesses are often the ones that follow this model and take on market needs.
If you are a business owner, one thing that you may be interested in is knowing how much of a difference a good supply chain can really make. How helpful can it be to you as you try to get your company to grow? What sort of advantage can it give you that you are not going to have without it, that will set you ahead of the competition? You really need to take some time to look into this if you want to see why the need was there in the first place and why Kiger had such success.
First off, getting the low rates means that even a small company can compete with a large one. This has often been the hurdle that is so hard to jump for small businesses. If you are selling books, for example, and you have to pay seven dollars for each book that you get, how are you supposed to compete with a chain bookstore that gets them all for three dollars apiece? You could slash your prices, but that would just make it so that you would not make any money on each sale. You cannot survive without an income, so you have to sell at higher prices than the big stores if you want to stay afloat. Of course, this drives away shoppers who only care about the price.
A supply chain that fixes this problem for you changes the whole game. You may have a smaller selection, but your prices will make more sense. If you asked them, most people would tell you that they prefer small shops to huge ones. They like the personal service, they like the atmosphere, and they like to know that they are supporting the local economy. They just do not like the prices. If your prices are competitive, you give yourself a very real chance for success.
Another thing that the supply chain can do for you is to make it easier for you to expand your inventory as demand goes up. If something is suddenly wanted by a lot of people and you have the same capital as usual to buy products, you can get more of them if they cost less per item. You are not going to save any money, but you can buy enough items to meet demand and therefore make more income during the next month. This could be the key that helps you grow your company from a one-person operation to a very successful local business that can provide dozens of jobs.
Before your business is ready for a market list a database of your potential customers must first be created. Demographic information that includes age, socio-economic groups, presence of children, home ownership and education level of the some of the factors that have to be considered to build an accurate profile. As in all real estate, location is key to desirability. Geographic information can be classified in importance the same as demographic information. You have to know where your customers are coming from to help in identifying the core groups of people who will travel to your business and products in which they might be interested.
The target market has been determined for your business and your customer base has been identified. The next step is to make up your market list. A market list service company will have sales lists ready for implementation instead of you having to start from scratch to develop one. Lists should be readily receivable in whatever fashion you are comfortable using. Old fashioned snail mail, downloaded on your own computer equipment or by API connection, you should be the one to determine how you want the information. A large catalog over multiple industries and a company with years of experience will more than pay for its services in increased browsing and purchasing history. The market list servicing company must ascertain its collaborative position to produce results.
Companies that stand behind their declarations set the standards in acquiring the information needed. Their customer service is a direct correlation to the quality you can expect in all facets of the company’s claims.
Trying to come up with these necessary information strategies on your own may prove quite difficult. Companies that make it their business to develop customer profiles and marketing lists can produce the information you need in a fraction of the time it would take you to compile the data. Analyzed customer statistics and market ready sales lists from ListGiant.com is an example of one such company that can produce the information more efficiently and quickly than you. These services can prove invaluable to your company in terms of accuracy and profitability.
As a small business owner, it can be hard to continue running without some additional funding. It is never a good idea to fund your business with credit cards because that will come with a large interest rate that needs to be paid back quickly. funding for small business is necessary in many businesses for expansion, inventory, hiring, and much more. It is important to find the right place to that will fund your business with the most appropriate terms.
Many small business owners have looked to private investors to gain more funding. This can be a tricky process, but it can be very rewarding. You can get good terms for paying back the loan and you can make it easy when you deal with only a handful of private investors. Whatever you can do to make the funding process easier on yourself is advisable.
There are always ways to find loans for small business. Owners might try a bank or credit union, but you may have to put up some collateral if you try this route. Depending on your balance sheet, this route could end up costing you the most with unfavorable terms. Each business owner has to take all of the terms into account and find the best that works for them.
Don’t let your business struggle because you can’t get the appropriate funding. There are many options out there that will allow you to gain quality funding without disrupting the flow of your business. Don’t be afraid to check it out in depth before you make your final decision. You don’t want to regret your decision by getting funding from the wrong place. A small business owner needs to worry about running their business, not continually trying to find funding for it. Do what is best for your business.
In the world of online business, you’re only as good as your worst review. Customers are fully aware they can sully a business’s reputation by leaving a negative review online. This one review could turn away hundreds, possibly thousands, of potential customers. The only way to turn off a negative review is with reputation management.
Get Them Talking Positively
Word of mouth is proven to make or break online businesses. Oftentimes, the only reason someone chooses a product or service is because someone they trust recommends it. If there’s a negative review for your business online, how many people are going to see it and avoid your product or service altogether? Probably more than you think.
Intuit’s cofounder, Scott Cook, says, “Word of mouth is the most powerful form of marketing.” Knowing who’s talking about your business is essential, if you’re trying to steer clear of a bad reputation. Having lots of positive reviews is going to ensure you make money, but a single negative review can cost you everything.
The first step to ensuring you’re customers have nice things to say about your business is quality customer service. The second step is online reputation management, wherein you make sure search engines are highlighting all the good customers are saying about your company and avoiding the negative stuff. Negativity can spread like wildfire, especially if customers are complaining on social networks and their friends and family are leaving comments.
These days, more and more people are checking up on businesses online. In fact, a whopping 87% of Internet users will search your company before doing business with you. Most often utilizing Google, a customer will search for your business name. In order to know what customers are saying about your business, you’ll need to perform a similar search.
You’ll need to Google your name, your company’s name, and any other identifying information. Keep a notepad handy. If anything negative comes up, mark down where it’s located and what it says. You may find inaccurate information on your company’s CrunchBase profile. You can edit this information yourself, or hire a third party reputation management company to make the changes for you.
Make sure to also take a look at any Google images associated with yourself and your business. If you’re the male head of your company, you don’t want images of your college days showing up. Any frat boy antics will only make you seem unreliable to your customer base and anyone you hope to network with. Despite the fact that nearly everyone has a bad picture floating around, these images still garner unwanted negative attention.
Take Control of Your Reputation
So, you’ve done some research and found some things you’d prefer not show up in search results. Maybe a customer reacted negatively to your product, or maybe there’s a bad picture of you floating around. Either way, you need to suppress the negative stuff and highlight the positives.
Online reputation management companies, like Reputation.com, work diligently to control search engine results, ensuring that only the best things about your company show up. Their research will lead them to any, and all, negative or inaccurate customer reviews. They manage your photos, ensuring only business-related and appropriate photos come up in a search for your brand. They also work to keep your private information secure and all online directories have the correct information. If Yahoo is listing an old phone number for your business this can result in hundreds of dollars of lost revenue. You can learn more about the particulars by reading the Reputation.com CrunchBase profile.
The only way to ensure that your company has a stellar reputation is to manage it. Companies often overlook this key part of online marketing and that can be very destructive. Instead of hoping your company has a positive Internet presence, ensure it does with online reputation management.
What if it were possible to enjoy all of the benefits of carrying a Visa card without the accompanying risks of accruing excess debt or paying high interest charges? Does it sound too good to be true? Fortunately, these benefits are possible with a pre paid Visa card. Prepaid Visa cards work much like regular credit cards but they are preloaded with money that has been deposited into an account. When the money runs out, the card can no longer be used. This service helps consumers to create a responsible habit of avoiding debt and overspending. There are several additional benefits associated with using prepaid Visa cards.
1- Available even if you have poor credit
As anyone that has traveled or who has purchased items on the internet knows, credit cards have become a necessary commodity. It is almost impossible to function in today’s society without access to one. When working or shopping online, it is often necessary to have a credit card to make purchases or to set reservations. While many people solve this problem by simply applying for a traditional credit card from a financial institution or bank, other individuals may be unable to qualify for a traditional credit card due to poor credit history or lack of credit history. For them, conducting business or making financial transactions can be very difficult or even impossible. For people in these situations, a prepaid Visa card may be a fantastic option.
A prepaid card that carries the Visa logo is a safe alternative to carrying cash. Visa, in fact, offers a zero liability policy when it comes to fraudulent purchases. While terms and conditions may apply, there is a great deal of peace of mind that comes from carrying a card with this type of protection.
3- Accepted Everywhere
Prepaid cards are often identical in appearance to regular credit cards. They can also be used just like any other card and anywhere that accepts Visa cards. With a reported 24 million locations worldwide that accepts Visa, a person’s buying power increases greatly when they carry any kind of Visa card.
4- Easy To Manage
Most prepaid card companies make loading money simple and easy. Not all companies are the same, though, so consumers should look for one that offers options that are convenient to them. Some companies allow customers to add money to their accounts using direct deposits, from credit cards, direct transfers from bank accounts, or even from online PayPal accounts. It is important that consumers research options available from different companies before selecting a prepaid card so that they can manage their accounts with very little hassle.
5- Save Money
In many cases, a prepaid card can save consumers a great deal of money. First of all, people who routinely face overdraft fees on their checking accounts may find that a prepaid card is a wise financial decision. While there are often monthly and transaction fees associated with prepaid cards, they tend to be significantly lower than the average $30 overdraft fee charged by banks when customers spend more money than is deposited in their checking account. In addition, fees charged in connection to prepaid Visa cards may also be considerably lower than the cost of paying interest on a high credit card balance.
Clearly, the benefits of using prepaid Visa cards are many. For some, prepaid Visa cards may be a convenience; for others, they may be an absolutely requirement for living in an economy where credit cards have become a necessity. With so many reasons to get a prepaid Visa card, they have become a popular and beneficial way for millions of people worldwide to use their money today. Visit the Kaiku Visa Prepaid website for more information.