Business Spotlight: WordWatch.com

February 1, 2012 0 Comments

Creating and managing an effective Google Adwords account can be a daunting task. There are so many items to think about when trying to maximize your spend, while increasing your conversions. Once of the hardest task for most websites that run adwords campaigns is how to effectively manage bids. Google Adwords allows advertisers to change their keyword bids to adjust their position in search results. Their is a science to creating a bid strategy that will not only work, but not break the bank as well. One of the top issues that we hear from adwords advertisers is that they are paying too much for clicks and cannot effectively manage all of their keyword bids manually. This is where WordWatch.com comes in.

Word Watch is an Adwords management software company that gives the bidding power back to the advertisers. They have developed a great automated bidding software that will look at many variables with your adwords account and bid each keyword effectively based on maximizing clicks or maximizing conversions. Their software is easy to use, but is powerful enough to handle large amounts of keywords, while keeping in line with any budget restraints.

Word Watch not only effectively manages your Adwords cost, but provides you with missed opportunities. The software will monitor search query reports in order to add advantageous keywords to your campaigns. This takes the burden off of the advertiser to continually add new keywords to make sure they are targeting the correct customers. Not only will Word Watch add new and quality keywords, but they will also turn bad keywords into negatives. This will make sure that you are not spending money on keywords that will not convert on your site. Although Word Watch is feature packed and easy to use, they provide the software for a very competitive fee based on different plans.

Word Watch is so confident with their software and its ability that they offer a free plan. You can have their software manage one campaign within one Google Adwords account that contains the maximum number of keywords. This plan would be great for companies that want to test out marketing their brand on Google. All of the other plans that Word Watch offers come with one month free. They do this to allow time for their software to make the necessary changes and review the account to make sure it is maximizing your clicks or conversions based on the dedicated budget. This time frame will provide great insight for any advertiser on how Word Watch’s software will perform. If you are in need to a Google Adwords boost, then check out WordWatch.com for great Adwords management software.

Business Spotlight: RetailResource.com

January 28, 2012 0 Comments

As you walk through retail stores looking at merchandise and checking out sales, have you ever taken a minute to step back to see how the store is laid out and what type of displays they are using for their merchandise? In store merchandising can be a very intensive task to handle. There are many different configurations that store owners can use in order to display their merchandise in a pleasing manner for their customers. Figuring out what type of displays and what configurations to use can be daunting, but not if you have the right partner to assist.

RetailResource.com is the number one source for retail store fixtures and supplies for any new retail store or one that is trying to refresh their look. They carry a wide selection of supplies and fixtures that will bring any outdated retail store up to date or give any new retail store the right look. Many store owners that choose to update the look and feel of their store choose to find used retail fixtures in order to save money. While this can be good on the balance sheet, finding and converting used store fixtures can be a time intensive task. In many cases, the used fixtures are missing parts, or have damage that cannot be hidden by the merchandise being displayed on it. When this is the case, it can have the reverse effect and turn the customer off. Customers do not like to see new merchandise hanging on old fixtures as it shows that the store owner does not care about their entire appearance.

With their wide array of store supplies, displays, signs, mannequins, and fixtures, Retail Resource can provide your store with the look and feel that you are trying to achieve. They guarantee your satisfaction and want to make you a customer for life. Don’t let old and outdated fixtures tatter your retail store image. Start thinking about updating or adding new store displays and fixtures to let your new merchandise speak for itself.

Our All New Business Spotlight

January 19, 2012 0 Comments

This is a new section that we are going to be developing over the next few months. We have been asked by many to spotlight great businesses and websites for both consumers and businesses. This is where our spotlights will reside. Each spotlight will be an article about a great business or website and possibly some great deals from that business or website. We not only go out and find some of the best businesses, but we also will take your suggestions. Contact us when you have a great website that you want to be in the spotlight and we will research it and get back to you.

iMark Interactive