Tag Archives: twitter for business

Why Twitter is Vital for Business

This is a guest post by ZK. If you want to guest post on this blog, check out the guidelines here.

Twitter is one of the best business tools in the internet. It now boasts more than 50 million visitors every month. The following are different ways Twitter can be used for business to increase traffic and revenue, reduce costs and improve services.

  1. Keep track of real time discussions about your brand or company. This can help your management and marketing teams to see what people are saying presently about your company or your brand. Marketing campaigns can then be modified based on the monitoring.
  2. Carry out real time searches concerning your niche, including monitoring the competition and seeing what people are saying about them on Twitter. Some of the tools that are useful for searches include Google alert and Tweetdeck.
  3. Broadcast headlines and links that can generate traffic for your blog, website, YouTube channels and landing pages.
  4. Enhance customer service by keeping track of discussions about your company or brand. You can then respond fast to address potentially detrimental PR disasters.
  5. Communicate and interact within your business sector, niche or marketplace through direct messages, retweeting their tweets, or commenting on their blogs. This will help you connect easily with some people who would otherwise not respond to an email or take a phone call.
  6. Run special promotions and deals on Twitter that will help you sell slow moving stock or drive traffic to your site.
  7. Build your personal and company’s brand by presenting yourself as an expert or thought leader. Post great tweets regularly and embed links which direct readers back to your site or blog.
  8. Connect with other leaders in your niche by following them and leaving comments on their tweets. With time, they might return the favor by following you and commenting on your tweets.

ZK is the co-founder of Internet Marketing Blog where accomplished writers and bloggers share their tips, strategies and stories. Follow him on Twitter at @webtrafficroi.

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Small Business Checklist Summary

We have a list of 10 checklist items that every Small Business needs to think about.  While we did create a more detailed version of each, we are going to put them all in this post for easy access and readability.  This is for anyone looking to start a business in the new year or for anyone that has just started a business and wants more information on how to keep it going.  Below is our Small Business Checklist.  Click each item for the full article.

Small Business Checklist Item #1 – Business Name

Choose a business name that suits what you want to do and plan to do in the future.  Many entrepreneurs try to pick a name that they like, but sometimes it does not encompass what your company is going to do.  A word of advice that many people do not think about is that you should not have a company name that has your name in it.  The main reason for this is because if you ever have a chance to sell the business, there is less likelyhood that someone will purchase your business because of the name.  Business Investors and purchasers want a name that can keep people interested and is memorable.  Using your name is an easy way to create a company name, but not the most effective in the long run.

Small Business Checklist Item #2 – Research

We need to expand a little further on the Business name from yesterday. Please make sure that after you pick a business name, make sure you have the right to use it in your state. You can usually check this out with your Secretary of State website. Once you verify that you can get it, go to the register of deeds and fill out a DBA form to secure the name and then do it with the Secretary of State (depending on your business form, which we will discuss a little later)

Small Business Checklist Item #3 – Business Structure

Ok, so you have done your research and realize that your business idea is a viable one.  Now you need to look into how you want to structure your business.  There are 4 basic structures to choose from with variations within each structure.  The main thing that you need to think about are covered with the following points.

Small Business Checklist Item #4 – Business Plan

This is a step that many small businesses forget to do.  While a business plan is not really required to run your business, it is a very helpful tool.  If you do not know what a business plan is, it is simply a written format of how you want to run the business and what the business stands for, as well as the mission of the company.  These can take time to create, but they will help you in the future to keep your company on track with your original goals.

Small Business Checklist Item #5 – Proper Forms and IDs

We know that it can be exciting to start up a new company and get selling or have your ideas become reality.  The one thing that we ask is that you make sure that you have all the proper forms and certificates in order to sell properly.  Each state require a certain set of forms in order to be a legal business, most require business license and sales tax ID’s.

Small Business Checklist Item #6 – Take Inventory or Dropship

We are asked about this more times than we can count.  Please note that this tip is really only dealing with companies that sell online, not really traditional retailers with brick and mortar stores.  This is an important discussion because it lays the foundation to how success you can be either online.  We will go through some quick pros and cons of each, so you can make a little more informed decision.

Small Business Checklist Item #7 – Insurance

To insure or Not to Insure?  This is a good question, but the answer is simple……Get insurance!  There are many of you out there that have not taken the time to look into good business insurance for whatever company you run.  This is a very important part of business to protect your investment.  We will not go into detail about all the insurance types out there for businesses, but we will show you some points to think about.

Small Business Checklist Item #8 – Calculate Profit Margins

This is a simple task to accomplish, but we have spoken to many people that have started a business that never really looked into creating prices for their products or services that gave them a positive net margin.  We are sure that many of you have probably done this as your started your business, so this tip is really for those thinking about starting one or just starting one.  Please take the time to properly calculate your profit margins on your products or services.

Small Business Checklist Item #9 – Employees

If your company is at the stage where it needs to hire employees, you better take this stage very seriously.  You are going to be trusting people with the company that you build from the ground up, so you need to make sure that you take the proper steps in hiring the right individuals.

Small Business Checklist Item #10 – Social Media

As the internet ages and online marketing gets harder, companies need to now think about using social media as a marketing medium.  If your company is not using social media as a way to attract new customers, then you really need to think about starting.  Social Media outlets include blogs, twitter, facebook, you tube, and more.  These are great venues to build your brand online.

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Small Business Checklist Item # 10 – Social Media

As the internet ages and online marketing gets harder, companies need to now think about using social media as a marketing medium.  If your company is not using social media as a way to attract new customers, then you really need to think about starting.  Social Media outlets include blogs, twitter, facebook, you tube, and more.  These are great venues to build your brand online.

One of the most important things about online marketing is building your brand and keeping your brand awareness with your customers.  The easiest way to do so is with social media.  Not only good to build brand awareness, but you can also use it to solve any customer service issues or any negative feedback that you might find online.  It makes it easy to stop negative feedback when it starts, so it gives you a better reason to fight negative comments.

Twitter is an easy way to tell your customers what you are doing right when you are doing it along with giving your followers deals that no one else can get.  You can also use twitter to answer customer questions and provide information about your business and products.

Facebook is also a good way to build your brand and keep your customers up to date with what you are doing and what products/services you are now carrying.  It is easy to setup an account and build your own company page.

Not every business can use You Tube, but if you sell products and you can provide video reviews of these products, then youtube is a great venue to be at.  Anyone can sign up and post videos, so provide your customers a great way to see who you are and what information you can give them.

Creating your own company blog is a great way to voice your opinion about your industry and to let customers know what you are doing in your company.  They are easy to setup and can be a very good asset when trying to convince customers to do business with you.  Most hosting platforms include wordpress, which is one or the most popular blogging platforms.

No matter which social media outlet you choose, or all of them (this is preferred), you can keep your brand well protected and keep your customers happy as well.  Many companies are creating positions in their marketing teams that is for people to runt their twitter, youtube, facebook, etc accounts to make sure that they are looking good in the eyes of their customers.  Social media is not going away anytime soon, so make sure your company is utilizing it.

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Does your Company Twitter?

Everyone by now should know what Twitter is and how it works, but if you do not, then you need to check it out.  Twitter is a service that allows you to provide a status update to all of your followers to let them know what you are doing or how you are doing.  It was started for individual use so friends can send a quick update on what they are doing and so on.  Now businesses are using it to help them out with gaining more sales and helping customers.  Best Buy has one of the best twitter accounts which provides help to user questions, all in under 140 characters.  So the question we ask is…Is your company using Twitter?

We are not talking about just signing up and doing one status update, but talking about actively using Twitter.  This service is a great way to get loyal customers and keep them with sales that no one else can get unless they view your twitter page.  You can also provide simple customer service responses via your twitter page.  This is a simple service to use, so if you have not jumped on the bandwagon, we would advise that you take another look into it.  It is a great tool and best of all, it is effective.  Sign up to Join Twitter now!

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