The Ramifications of Not Following the Online Trends in the Middle East
As Egypt celebrates the one year mark of the start of their uprising, others in the Middle East and around the world are thinking about the ramifications about not paying attention to the Arab Spring and the uptick in online users in and around the Middle East. In the beginning of 2010, there were a small percentage of Middle Easterners on the internet and using social media platforms, but as the year progressed, that number grew exponentially. With such explosive growth, global and regional companies should take a look at their digital marketing processes for the Middle East.
As this region increases its online presence, companies should be paying attention to how they respond to online marketing and come up with a solid plan to reach these users. Arab users tend to respond to social media marketing along with targeted paid search marketing. Both Facebook and Twitter are household names in the Middle East, and that will just continue to grow as the platforms are used to fuel uprisings and vent about issues. There are some global companies that have taken this as an opportunity to market to the arab users on the social media platforms, but this opportunity should not be just left to the large companies. There are many smaller companies that can use social media marketing to reach a new, relatively untapped market.
While social media is a large part of the Arab world, companies should not forget about marketing on search engines in the Middle East. Search engine marketing in the Middle East can be a lucrative plan if researched and executed correctly. Understanding Arab users is important to succeeding with paid search marketing, as using the same plan that a company uses in other locations around the world will not work. The Middle East search world is different from other locations because it is relatively new with regard to online services and ecommerce companies.
The ramifications of not following these explosive upswings in Arab users could cause your company or website to fall behind others that jump on the opportunity. Businesses succeed by following trends and getting ahead of the curve. If your business is looking at expanding internationally, then creating a plan to introduce your company in the Middle East should be high on the list.


January 25, 2012 

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