iMark Interactive

If you are new to ecommerce and want a simple and easy to use shopping cart, then I would suggest osCommerce.  This software is open source which means that anyone can develop additions and plugins for the software along with security fixes.  This allows osCommerce to be one of the most widely distributed shopping cart platforms out there.  The software is free to use, which is great for anyone trying to make their mark in ecommerce.  This lowers your barrier to entry into the already very competitive space of ecommerce.  If you find out that running an online store is not for you, then you have not put too much capital into the shopping cart software like many other companies do.  Your shopping cart software can be one of the most expensive things that you purchase as it is the backbone to your ecommerce store.  Running osCommerce can help lower the initial costs and still provide a pretty good end user experience.

The video below shows you how to install osCommerce to make it simple and easy.  We will follow up this how to with more items on how to customize your osCommerce store.  After you install the software, you may want to think about getting new osCommerce templates to customize your site.  The software is not very appealing straight out of the box, so a good looking template can help.  You should also join the osCommerce forums in order to get tips and tricks for your new online store.

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I know this is not really a How-To, but I am asked this all the time by visitors and small business owners.  I figured I would just place this video that Paypal created in order to answer some of the questions.  I will say that if you want to keep your visitors on your website without redirecting to Paypal, then go with Paypal Payments Pro.  You will need a shopping cart that is already integrated, but those are so easy to find and you might already have one.  You can also have both Standard and Pro on your site if your shopping cart allows it.  Some customers like to see the Paypal website when they checkout, so it might be a plus to use both.  If you have a Pro account, then you can use standard with it.  You have to sign up for a Pro account though as it costs a monthly fee. (This has the monthly fee in Pounds, but the comparison is still the same)

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