Peak Potential Customer Interest With Multimedia Experience

February 18, 2011 0 Comments

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Nowadays, it’s impossible for entrepreneurs to run a business without a web site. Additionally, business owners are responsible for branding themselves and their company. With the help of the Internet, business owners can make use of several mediums to market their brand and expand their audience. Online video distribution is one way entrepreneurs get the attention of potential customers.

To capitalize on the video capabilities, check out these tips.

Don’t limit videos to your site exclusively.
Most posts on the Internet can be shared. Social networks make content available to millions of people who may not be prone to seeing your content elsewhere. Take advantage of video hosting sites, such as YouTube or Vimeo, your blog and maybe even cell phone apps. Distributing your videos is no easy task and requires a bulk of time. Consider employing the services of a specialist or software for online video distribution. You’ll most likely be pleased with your ROI.

Update your videos frequently.
Stagnate content turns off for visitors who return to your web site. Keep your material new so users make a habit of checking out your channel(s) on video sites. Fresh material generally means increased traffic, which is always a good thing.

Choose a target audience.
In the same vein as updating your content, create videos for the audience you want to attract. Too much variation in your videos won’t grab anybody’s attention. Produce pieces that appeal to the interests of your selected group, but try to vary the messages. This requires creativity on your part.

Simple is good.
Sure, a video that looks like it cost a lot to produce gets people’s attention. However, it’s not necessary to distribute only your most expensive clips. Take different approaches to videos, such as a quick testimonial from a happy customer or an employee discussing the perks of working for your small business. Keep an eye on hosting site’s rules as to what is considered too promotional for sharing.

With a large volume of web users watching video during every surfing session, it’s crucial that you get in on the action. Online video distribution increases your interactive media presence and online presence overall. Spreading your videos over the web is sure to boost your search engine rankings.

How Will You Treat Social Media in 2010?

December 24, 2009 1 Comment

As 2009 nears an end and 2010 begins, it is time for both online and offline marketers to get their agendas finalized and hopefully budgets together. As we look back at the struggles of 2009 with the recession, we see that one medium has thrived and will continue to thrive. Social Media has blown the gates down this year as many retailers start using it to promote their companies and provide deals and sales to their followers. The main question is will you start or continue with social media?

If you have thought about getting into social media, but just haven’t done it yet, 2010 looks like it is the year to start. With more and more people jumping onto social networks and following their favorite retailers, everyone should start getting a piece of the pie. A lot of companies have created new positions for social media in order for everything to be properly tracked and accounted for. It is easy for customers to post negative things about your company and you want someone or a team to be on top of that and provide real time action for those negative comments. This shows that you are dedicated to customer service and only Social Media provides that instant fire fight capability. Without it, you resort to trying to resolve issues the old fashion way. As more retailers and businesses join the social media ranks, it will become the mainstream way to handle customer service issues and the most cost effective. There have been some companies that have eliminated their phone staff for social media experts. This method does not work for everyone, but it can work for some.

If you are already participating in social media, how can you improve on it? Does your company provide exclusive deals via twitter or facebook? Do you offer product reviews via Youtube? Are your company updates visible to your followers and your groups? There are many ways to improve how you use social media, so think outside the box and use this medium as a way to improve your relationship with your customers. If you have the capability, it would be wise to assemble a team to improve your social media usage and increase its power for your company. 2010 is the year of social media, so jump on board and control your company’s brand a little better.

Small Business Checklist Item # 10 – Social Media

December 2, 2009 0 Comments

As the internet ages and online marketing gets harder, companies need to now think about using social media as a marketing medium. If your company is not using social media as a way to attract new customers, then you really need to think about starting. Social Media outlets include blogs, twitter, facebook, you tube, and more. These are great venues to build your brand online.

One of the most important things about online marketing is building your brand and keeping your brand awareness with your customers. The easiest way to do so is with social media. Not only good to build brand awareness, but you can also use it to solve any customer service issues or any negative feedback that you might find online. It makes it easy to stop negative feedback when it starts, so it gives you a better reason to fight negative comments.

Twitter is an easy way to tell your customers what you are doing right when you are doing it along with giving your followers deals that no one else can get. You can also use twitter to answer customer questions and provide information about your business and products.

Facebook is also a good way to build your brand and keep your customers up to date with what you are doing and what products/services you are now carrying. It is easy to setup an account and build your own company page.

Not every business can use You Tube, but if you sell products and you can provide video reviews of these products, then youtube is a great venue to be at. Anyone can sign up and post videos, so provide your customers a great way to see who you are and what information you can give them.

Creating your own company blog is a great way to voice your opinion about your industry and to let customers know what you are doing in your company. They are easy to setup and can be a very good asset when trying to convince customers to do business with you. Most hosting platforms include wordpress, which is one or the most popular blogging platforms.

No matter which social media outlet you choose, or all of them (this is preferred), you can keep your brand well protected and keep your customers happy as well. Many companies are creating positions in their marketing teams that is for people to runt their twitter, youtube, facebook, etc accounts to make sure that they are looking good in the eyes of their customers. Social media is not going away anytime soon, so make sure your company is utilizing it.

iMark Interactive