Setting Up A Local Comparison Shopping Engine

Tag Archives: price comparison widget

Setting Up A Local Comparison Shopping Engine

February 4, 2011 0 Comments

We have already discussed ways to setup a comparison shopping website with the help of a few scripts, but now there is a way to setup a local comparison shopping website. A company called Lucky Local is providing an api script that provides users with the ability to create a quality local product comparison website. These are growing these days as consumers look locally for cheaper products and the ability to pick them up from the store.

Lucky Local charges monthly for their API script at $19.99 per month. Each affiliate is required to maintain the relationship with the merchant via affiliate networks such as Commission Junction or Linkshare. This enables Lucky Local to stay away from dealing with all of the potential merchants. If you sign up now for the script, they will provide you with 90 Days free to test and implement their API scripts. This is a great deal and can help you find out if a local shopping engine will work for you.

Affiliates are provided with different implementation tools such as widgets or full blown websites that can handle customer requests. Widgets can be used on websites that are already complete and just need some extra ways to earn money. If you are new the the space, you can get full source code for a functioning website based on the Lucky Local API. This makes it easy for anyone to start their own local comparison shopping website. To see all of the examples, you can check out their wiki.

They provide each affiliate with three different integration methods. They call them Basic, Standard, and Advanced. Each one has its perks depending on what you want to do. They provide you with a demo of each version along with the ability to download all of the source code from the demo and any applicable documentation. Once you modify the source code to meet your needs, then you are off and running. Below is a screenshot of the Advanced integration.

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Add Price Comparison to Your Site the Easy Way

January 13, 2010 4 Comments

If you run or own an ecommerce site, have you thought about adding a price comparison tool on your site? Many large retailers have started to add this functionality in order to show that their price is better than their competitors. This is a great way to improve sales and conversion rate. When this trend started, it would cost the retailer development cost to build such a script to add to their site. Most would take API’s from Shopping.com or Shopzilla and create special calls to display on their site. That was then and this is now.

A company called Winbuyer Corp has created a widget that can be installed in less than 5 minutes to any website that displays pricing and uniform model numbers such as electronics, toys, games, etc. The company has been providing this widget to retailers for some time, so they now have made it easier for retailers to sign up. Once signed up, they provide simple fill in forms to change the look and feel of the widget. Once the widget is created, they provide the code that will need to be entered into your site template.

Once the code is entered into your website template, the winbuyer software will read your website and look for a unique identifier such as an UPC or manufacturer model number and the price. It will then compare it to other retailers price based on the UPC or manufacturer model number. You can set up your widget to show only companies that have prices that are higher than yours or you can create it to show any prices. You would only want to do it this way if your product is a loss leader.

This software is great because it enables you to provide customers with an intuitive price comparison tool on your website. This now keeps the visitor on your site to make their decision based on price. This has the ability to increase your conversion rate on your website, which is something that every ecommerce business wants to do. If your visitor wants to go to another retailer that is listed in the widget, then you get paid for that click and any click that comes from the widget. This is a great way to subsidize the traffic that doesn’t convert. If you cannot keep them, then why not make money off of them. Thanks to Winbuyer, retailers of any size are now able to provide great price comparison tools on their website. If you are looking for a way to increase your conversion rate, then try out this widget and see if it can boost your conversion rate. Register with Winbuyer today.