Tag Archives: online retailer

It’s time to Start your Mobile E-Commerce Store

This is going to be the year of mobile ecommerce and if you have an internet ecommerce business, then you need to jump on board.  Each year the number of smartphone users increases and we become more reliant on our blackberries and iphones.  There are many times when people are not in front of their computers in order to make purchases online and you want to be in front of them at all times.  With a mobile commerce store, you can do this and still capture sales from every potential customer.

With mobile commerce being so new, there are not too many providers to assist retailers with creating a reasonably priced mobile store, at least until now.  A company called App Publishing Group has created Mobile Store Maker, which enables retailers or anyone that wants a mobile store to create a storefront with ease.  They provide this for a simple fee of $20 per month, but provides you with 30 days to test out the product.  This is a great deal for anyone that wants to get into mobile ecommerce.

You can have your retail mobile store setup within a few minutes after downloading their start up kit.  This provides you with tips and tricks in order to maximize your mobile store.  All you have to do is import your products and then change the design features to make it look original.  It is wise that you try to keep the colors consistent with your website.  They have a good amount of features that are not included with many other service providers, so you are getting a great deal for only $2o per month.  Their feature set is as follows:

  • Simple To Use
  • Create Actual Internet Store in Minutes!
  • Sell Products or Services From Any Smartphone
  • No Technical Knowledge Required
  • Easy to Customize Store With Your Company Info
  • Load Products Manually or Use a Spreadsheet
  • Load Product Images Manually or Use a Spreadsheet
  • Automatically Creates Thumbnails
  • Use Authorize.net, Google Checkout or PayPal
  • Increase Sales
  • WYSIWYG Page Editing
  • No Long Term Contract Required
  • No Software to Download

If you are in the market for an ecommerce mobile store, then check out Mobile Store Maker and test out the features to see if they fit your needs.  If you are on the fence, then I would suggest that you try it out for 30 days to see if it can increase your sales.  Even if you do not get the desired results within the 30 days, maybe you should allocate some funds to keep it running for about 6 months.  This should give you time to properly market the mobile store and test out different product mixes.  If you have tried this software, what do you think about it?  What are the pros and cons and does it work for your store?  We would like to know your opinion on mobile commerce.

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Know your Bad Customers

If you are starting a business or have run a business online and you take payments from customers, this is a tip that you need to listen to.  There are many bad customers out there that do not wish to pay for the goods that you provide or they are not financially able to do so.  This is where the dreaded chargeback comes in.  For those who do not know about chargebacks, it is the ability of the customer to reverse the charge with their credit card company, which puts you at risk of losing the money from that sale.  The worst part is, if a customer does a chargeback for an item that they already received, then you not only lost the item, but you could lose the money as well.  It is easy for customers to chargeback purchases, but it is hard for retailers to fight the chargeback.

Well, if you are about to start or have already battled the chargeback, there is a relatively new service out there for retailers that will help reduce the risk.  Badcustomer.com is a free service to retailers if they qualify, that has a huge database of over 6 million customers and their risk assessment.  About 300 retailers put information into the database and if you integrate your order process with badcustomer, you can get flags for customers that have a high probability of chargebacks.  This can save you thousands of dollars or more because it is a tedious process that you will usually lose.  We just wanted to let you know about this service because it will not only help you recoup the possible loses, but it will slow these bad customers down from doing it at other retailers.

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