How Will You Treat Social Media in 2010?
24. Dec, 2009 
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As 2009 nears an end and 2010 begins, it is time for both online and offline marketers to get their agendas finalized and hopefully budgets together. As we look back at the struggles of 2009 with the recession, we see that one medium has thrived and will continue to thrive. Social Media has blown the gates down this year as many retailers start using it to promote their companies and provide deals and sales to their followers. The main question is will you start or continue with social media?
If you have thought about getting into social media, but just haven’t done it yet, 2010 looks like it is the year to start. With more and more people jumping onto social networks and following their favorite retailers, everyone should start getting a piece of the pie. A lot of companies have created new positions for social media in order for everything to be properly tracked and accounted for. It is easy for customers to post negative things about your company and you want someone or a team to be on top of that and provide real time action for those negative comments. This shows that you are dedicated to customer service and only Social Media provides that instant fire fight capability. Without it, you resort to trying to resolve issues the old fashion way. As more retailers and businesses join the social media ranks, it will become the mainstream way to handle customer service issues and the most cost effective. There have been some companies that have eliminated their phone staff for social media experts. This method does not work for everyone, but it can work for some.
If you are already participating in social media, how can you improve on it? Does your company provide exclusive deals via twitter or facebook? Do you offer product reviews via Youtube? Are your company updates visible to your followers and your groups? There are many ways to improve how you use social media, so think outside the box and use this medium as a way to improve your relationship with your customers. If you have the capability, it would be wise to assemble a team to improve your social media usage and increase its power for your company. 2010 is the year of social media, so jump on board and control your company’s brand a little better.
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