Business Spotlight: WordWatch.com

February 1, 2012 0 Comments

Creating and managing an effective Google Adwords account can be a daunting task. There are so many items to think about when trying to maximize your spend, while increasing your conversions. Once of the hardest task for most websites that run adwords campaigns is how to effectively manage bids. Google Adwords allows advertisers to change their keyword bids to adjust their position in search results. Their is a science to creating a bid strategy that will not only work, but not break the bank as well. One of the top issues that we hear from adwords advertisers is that they are paying too much for clicks and cannot effectively manage all of their keyword bids manually. This is where WordWatch.com comes in.

Word Watch is an Adwords management software company that gives the bidding power back to the advertisers. They have developed a great automated bidding software that will look at many variables with your adwords account and bid each keyword effectively based on maximizing clicks or maximizing conversions. Their software is easy to use, but is powerful enough to handle large amounts of keywords, while keeping in line with any budget restraints.

Word Watch not only effectively manages your Adwords cost, but provides you with missed opportunities. The software will monitor search query reports in order to add advantageous keywords to your campaigns. This takes the burden off of the advertiser to continually add new keywords to make sure they are targeting the correct customers. Not only will Word Watch add new and quality keywords, but they will also turn bad keywords into negatives. This will make sure that you are not spending money on keywords that will not convert on your site. Although Word Watch is feature packed and easy to use, they provide the software for a very competitive fee based on different plans.

Word Watch is so confident with their software and its ability that they offer a free plan. You can have their software manage one campaign within one Google Adwords account that contains the maximum number of keywords. This plan would be great for companies that want to test out marketing their brand on Google. All of the other plans that Word Watch offers come with one month free. They do this to allow time for their software to make the necessary changes and review the account to make sure it is maximizing your clicks or conversions based on the dedicated budget. This time frame will provide great insight for any advertiser on how Word Watch’s software will perform. If you are in need to a Google Adwords boost, then check out WordWatch.com for great Adwords management software.

5 Time Keeping Apps To Increase Efficiency: A Must have For Small Business Owner

January 26, 2012 0 Comments

This is a guest post by Michael Evans. If you want to guest post on this blog, check out the guidelines here.

Do you remember the old saying – Time is Money. This rings true when you are at the helm of a small business. Being a small business owner means you will have to be exceptional at multi tasking, and this is where time management gets its share of attention. To keep employees as well as yourself accountable for the growth of the business, you need to get your hands on some time keeping apps that will keep you informed while on the move. Here we are going to share 5 time keeping apps that will let you keep track on all the tasks, their starting time and ending time to help your team becoming more efficient than ever.

Time Master: As the name suggest, this app is going to help you keep things under control no matter what. However, this is not a freebie, and you cannot expect it to be given its innumerable benefits. You need to shell out $9.99 to get your hands on this app. It is easy to use and comes loaded with innumerable features. Time Master helps you start and stop or sort and arrange tasks individually or else you can group the task for a specific client so that there is no issue related to timely delivery of service or product. And there is a decent search box to help you wade through the muddle of tasks quite easily.

Harvest: This is a power house of performance and this app runs on iOS and Android. This app looks convincing and its features are powerful enough to make you say wow while using it for managing your daily tasks. Apart from the basic features, Harvest has the ability to create and track expenses, reports and online invoicing like never before. Its interface is so simple that even a nerd can get used to it without facing any hassle along the way. So, this is a good for both casual and power users. If you need unlimited access to this powerful app, you need to pay a small amount $12 a month and there you go. However, for testing purpose, you can use its free version but this is limited to one user, four clients and two projects. So, it is now up to you.

FreshBooks: This app is more about managing and tracking logged hours and less about tracking and managing individual projects. You can use this app for free and there are good many number of options to create a secure and awesome login page for your website. A must have application for all small business owners.

Timesheet: Those of you who are unwilling or unable to fork out money for time keeping app, Timesheet is their way to salvation. This app comes free and as expected, you cannot make it work like a pro version of the same clan. However, this app looks quite convincing and lets you manages simple time keeping tasks with meticulous efficiency. Options are there to track all projects easily, add breaks and notes against each task and you are sure to love its bright and user friendly interface.

And the best thing about this free app is that projects can be exported into different formats to be used later. Though Timesheet may not be the ideal time keeping solution for small business, it is perfect for individual who are looking for a simple, easy to use and intuitive interface to manage his all tasks.

Toggl: With simple interface and useful features, this app is a good alternative of Harvest. This app runs smoothly on desktop, android and iOS. It comes packed with a suite of features that can be expected only in those apps, which are meant for top-tier users with enough money to splurge. The best feature of this app is that, it is compatible with programs like Basecamp, Quickbooks and more that gives it a definite edge over other apps of similar category. It scores high on the graphical front. It lets you generate graphic reports quite convincingly and you have a visual presentation of how you and your team have been performing. This app is available at just $5 per user and that means, there is no apparent reason why you should not try this app.

Michael Evans loves blogging on different subjects and he is a regular writer at Webhostingdeals.org. He has written articles on the topic of host alligator .

Our All New Business Spotlight

January 19, 2012 0 Comments

This is a new section that we are going to be developing over the next few months. We have been asked by many to spotlight great businesses and websites for both consumers and businesses. This is where our spotlights will reside. Each spotlight will be an article about a great business or website and possibly some great deals from that business or website. We not only go out and find some of the best businesses, but we also will take your suggestions. Contact us when you have a great website that you want to be in the spotlight and we will research it and get back to you.

Small Business Accounting the Easy Way

January 3, 2012 0 Comments

Keeping up with business expenses can be one of the toughest things that small business owners can do. Most of us are not accountants, and all we want to do is run our business and not worry about the “books”. Unfortunately, to successfully run a business, we have to know how we are performing in every aspect. Profitability is a number that we cannot overlook and while we might be profitable in the beginning, we all strive for the black. There are many programs out there that can help with organizing your expenses and sales, but some of those can take some time to learn and can be really expensive. There is one quality service that takes most of the work out of business accounting and it comes from Outright.

Outright is a free and paid online accounting service that works similarly to Mint.com. If you have used Mint.com in the past, then you know how easy it is for personal finances. Outright takes this approach for your business and allows you to easily import and gather information from your online selling accounts at E-bay and Paypal, along with business banking and credit card accounts. Then you can easily see the information and categorize it to fit your needs. You have the option (which I recommend) of allowing Outright to access your online banking information and credit card information in order for it to automatically pull in expenses. It can track these expenses easily for you, so you don’t have to manually enter them.

Some of you may think that you are never going to let an online service have access to your banking information, but Outright uses bank style encryption. Their service also only reads the information in your bank account and you cannot edit your bank account information from inside Outright. You can change what a transaction might say, but this does not reflect in your online banking account. This process is very secure and safe. If you feel that this is not something for you, then Outright allows you to import the information, so it can still be categorized.

If you currently struggle with keeping up with your business finances, then check out the online bookkeeping from Outright. They have created an easy to use product that takes the guess work out of accounting. The best part, is that is is available everywhere since it is online. Sign up for a free account and take it for a test drive. It’s time to simplify your business finances.

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