Promote your Brand with Custom Apparel
February 3, 2010 
3 Comments
If you run a company either online or off, have you thought about using custom apparel as a way to promote your business? If you have employees and they are just wearing whatever shirt they have, then think about getting them some custom shirts with your company logo on it. If you have employees or anyone in your company out in public places, then think about all the people that might actually see the apparel. You never know who might need your services out there and every little bit of promotion helps.
Some might say that apparel is tacky and doesn’t work as a good promotion, but I would say that they are wrong. While you can have some tacky apparel pieces out there, if you take the time to create your shirts or whatever, then it will be a great way to get your name and brand out there. One of the best pieces of apparel is the shirt. Either a nice, quality polo shirt, or a t-shirt depending on the industry you are in, can be a great way to catch the eye of a passerby. There are many companies out there that provides services for custom apparel, but there is only one that I have used that I would recommend.
Queensboro is an apparel customization company with a low minimum quantity of only 4 pieces. That is right, only 4. There are many other companies out there that do the same thing that require 50-100 pieces. Their apparel is quality and runs in different sizes and shapes. From hats to windbreakers and everything else in between. If you have a nice looking logo and want to start building your brand, then have Queensboro put it on a nice shirt for you, or a hat if you like. You can upload your logo to their website and they will then allow you to pick the thread color based on the shirt color. Once you do that, it will go to Queensboro for approval. If you need to fix it, then they will let you know. If it is approved, then they will start your order.
While it can take some time to get your products, they do offer a great tracking system to see where your products are in their customization pipeline. If you need your products quickly, then they can expedite your order, but it will cost you, same as any other place. Once you get it, I am sure that you will be happy with the quality. Just remember that your employees and yourself should be proud enough of the brand in order to wear it. Consider it very low cost marketing, which every company is looking for.
A good tip about brand promotion with apparel is that if you have satisfied customers, then send them a simple t-shirt with your logo on it. You will be surprised about the number of people that are actually willing to wear shirts from brands that they enjoy. People love free things and free shirts are no exception. Think about the amount of people that actually wear random shirts when the do their weekend errands. Think about the number of eyes seeing your brand. Custom Apparel is a great way to promote your brand, so get started today!
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