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Tag Archives: at&T

Verizon Upgrades Looking to Carry the iPhone

As AT&T still has issues with spotty network performance and many customer service issues due to the massive increase of usage when they landed the iPhone elusively,  Verizon is upgrading its network in order to handle it.  While the possibility of Verizon landing the iPhone if the Apple/AT&T contract falls apart is still up in the air, Verizon is getting ready.

Verizon is the number one carrier in regards to customer service and network availability.  They have continued to talk with Apple executives in order to try and strike a deal.  Verizon has been working hard to upgrade their network in order to handle the spike in network usage the iPhone would bring.  We are sure that many people would leave AT&T once the iPhone was supported on another network.  There have been many that have said they only went to AT&T because of the iPhone.  This just shows that Verizon is tried to put a small stake in the coffin that AT&T is building for itself.  AT&T continues to deny that their network is having issues and it is hard for customers to get answers to dropped calls and spotty coverage.  While they do admit that they were not prepared for the influx in traffic, they continue to not make the necessary upgrades to their network.

This action has seemed to open the eyes of Apple.  They created the iPhone for the consumer and AT&T seems to have slowly ruined the attitude toward the iPhone.  We have spoken to many that say that might leave the iPhone just to get away from AT&T.  Verizon is doing exactly what it needs to do in order to get the possibility of winning a contract to carry the iPhone and that shows that they are run by a good management staff that think ahead.  While no wireless carrier is perfect, nor near it, Verizon does a good job with their network and with their customer service, so people are happy with them for the most part.  If the iPhone comes to Verizon, we think it will be wildly successful and Verizon has a hunch of this as well.  Even if they do not get the iPhone, with the network upgrades, Verizon has a good chance of getting better phones from the phone manufacturers, so it becomes a win-win for Verizon.

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AT&T Seems to Be Confused

Consumer Reports just finished a wireless service survey and to find out, At&t is dead last in customer service and satisfaction.  The survey was done in 26 major cities across the US, which gives us a good view on how their networks should be because they are in bigger cities.  Verizon was at the top, followed by T-Mobile, Sprint, and then AT&T.  This does not show good things for AT&T right now since they just started a tv campaign that is fighting back against Verizon’s “We have a map for that” campaign that has been huge.  AT&T says that it has the fastest 3G network in the US, but what they don’t realize is that if it doesn’t work most of the time, then it doesn’t matter how “fast” it is.

The best part is that AT&T replied to the survey to say the “surest indication of customer satisfaction is churn” (or subscriber turnover), which for “postpaid” customers was “just 1.17 percent.”  We think AT&T might have forgotten that most of their customers now come due to the iPhone, which when it goes to other carriers, which will happen, AT&T will lose about half of their customers.

The reason why we talk about this is because this is an example of a company trying to keep their reputation good in the eyes of the consumer with defending their network and their numbers.  The bad thing is that many consumers have told AT&T to fix their infrastructure, but they refuse with the same excuses.  They need to get on the ball and start fixing their issues or they will lose most of their market share because they will offer no value.  They have a good thing in the iPhone, but it cannot keep them up forever and once it is gone, AT&T will scramble to get their customers back.  A word of advice to AT&T, fix your problems now and listen to your customers, or face the immense issues that pushing it away will cause later down the road.

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