Tested and Effective Link Building Strategies
February 12, 2012 
2 Comments
Link building is an important part of off-page search engine optimization (SEO). Many websites either forget to build links or don’t take the time to build quality links. Taking the time to constantly build quality links to your website it important and should never be overlooked or forgotten. The good news is that there are some tested and effective link building strategies that can work for any website.
One of the link building strategies that we choose to use is content submission techniques. This technique involves the website owner or webmaster to create quality content that is to be submitted to quality article directories or as press releases. Another great way of building links via content submission is to submit to related blogs that accept guest posts. This allows you to gain links that are targeted to your website demographic and target audience. The search engines like to see links pointing to other websites that deal with the same topic.
Websites and webmasters that use content submission techniques need to make sure that they place quality links either inside the content or within an author biography at the end of the content. There are many article directories like don’t accept links inside the content, but will allow links in the author bio. If you are guest posting on website or blog, then you need to make sure to ask if you can include your links within the content or author biography. If time is taken to create content that is based on your website, then you can usually push your links within the content.
While there are many ways to create quality back links to your website, they all fall under just 5 effective strategies. These strategies are as follows:
- Cherry Picking Links
- Content Submissions
- Link Bait
- Paid/Traded Links
- Social Communities
The online marketing company ProspectMX created a great breakdown of the 5 strategies along with samples of sites that can be used to further your link building resume. Their PDF is a great way to visualize how link building strategies work and what works. These strategies have been tested and are truly effective. While some may be better than others, each of them have their function in the SEO world.
No matter what link building strategies that you use, it is important to always work hard to increase links to your site. It is especially important to try and locate quality links from authority sites. These sites include .edu extension sites and others that have high PR along with authority content. These links are much harder to come by, but when you get them, it looks good. It is also important remember that link building should never stop. Along with refreshing content and creating more quality content, search engines like to see new links pointing to your website. Link building is not one and done, it is an evolving processes that will continue to grow as your site grows.
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I anticipate blog commenting still has a abode in SEO. You will get some abstract from links area the armpit is acceptance for do-follows and Commentluv. However, what is apparently added important is architecture relationships with the sites you are commenting on by accouterment astute comments. This can go a continued way appear architecture links/increasing cartage in the future.
I agree with your comment about blog posting. It still has it’s place, but most of the time blog comments are just filled with spam. Most people don’t take the time to read the post and post a usual comment, so either it will get placed in spam or the website owner will not accept the comment. There are still a large number of blogs that put no follow on comments due to this very reason.