It is important to make sure that your website or ecommerce store has all of its SEO ducks in a row.  We talk to many visitors about their SEO efforts and usually find simple things to fix.  There are a lot of times where there are simple fixes that can improve your overall website optimization.  We have found that there are many shopping carts or websites that do not have their headings properly formatted with HTML.

Sample H1 Heading

While there are many ways to format headings, it is important for SEO purposes to use the designated heading tags.  The easiest way to format headings is to use your CSS file to differentiate the colors and font size among other things.  Webmasters and designers should remember that you can format your heading tags in your css file as well and it would be the best way to handle any headings.  Heading tags range from H1 to H6 and the size of the heading usually gets smaller as the number gets bigger.  H1 is the biggest heading and H6 is the smallest.

H1 Heading

H2 Heading

H3 Heading

H4 Heading

H5 Heading

H6 Heading

Search Engines understand the H tags and give them the proper weight in their algorithm.   Every webpage on your website or your ecommerce store should have an H1 tag to designate the most important information.  Make sure your ecommerce shopping cart product pages use the H1 tag properly.  Most should have the title of the product formatted with the H1 tag.  This will tell search engines that the title of your product is of the most importance on the page.  You can have other important aspects use different heading tags, but make sure you do not have multiple tags of the same weight.  You do not want more than one of each as that makes it look confusing and search engine spiders might not like it.

To create your heading tags, all you need to do is create format within your CSS file and then call it in your html files.   If you are using an ecommerce shopping cart, make sure that your provider has used the heading tags in a proper manner or even at all.  There have been many providers that just format the headings in the css file, but they are not the proper heading tags that search engines love.  This is such a simple fix that every website and ecommerce store should be implementing it.  Change the look and feel of each heading tag to suit your needs and to match your overall website design.  Headings are important, so make sure they you format them properly with the correct tags.

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