The Bing and Yahoo Search Alliance Update

We try to cover the stories as they happen as the Search Alliance between Bing and Yahoo comes together.  Today, I received an email update from Bing and Yahoo stating that this is the week and Bing will finally start powering all of Yahoo’s English based organic searches in the United States and Canada.  While they have been doing some beta testing here and there, this is the launch week to fully take over these searches.  I know many that are eager to see if this search alliance will do anything for Bing’s growth toward Google, so this milestone is an important one.  Here is the email from the Search Alliance describing their newest milestone.

This is an exciting week for Bing as we reach another major milestone in the Yahoo! and Microsoft Search Alliance. This week, Bing will begin powering organic search results on Yahoo! Search for the English language in the United States and Canada.

After this organic transition is complete, Bing will power 5.2 billion monthly searches, which is 31.6 percent of the search market share in the United States and 8.6 percent share in Canada.¹ You can take advantage of this traffic by using search engine optimization (SEO) to complement your search campaigns and boost the visibility of your business. Bing webmaster tools can help you troubleshoot the crawling and indexing of your site, submit sitemaps, and view statistics about your sites—all to improve your visibility on Bing. Get started by visiting the Bing Toolbox or watching our video.

Advertise on Yahoo! Search and Bing through adCenter
If you currently advertise on Yahoo! Search, you will soon have the option to use a transition tool in Yahoo! Search Marketing that will walk you through the steps to transition your Yahoo! Search campaigns into Microsoft Advertising adCenter. This transition tool is currently in testing with a select group of advertisers. We plan to make it available to all Yahoo! Search Marketing advertisers in the coming weeks, giving you the ability to advertise on Yahoo! Search and Bing with one adCenter ad buy.

To help you prepare for a successful transition, please continue to work with your existing support contacts and visit the Microsoft Transition Center for the latest information about the new marketplace. Remember, our primary goal is to provide you with a quality transition experience in 2010, while protecting the holiday season. However, if we conclude that it would improve the overall experience, we may choose to defer the transition to 2011.

We appreciate your business and look forward to bringing you the benefits of the Yahoo! and Microsoft Search Alliance.

Sincerely,

Your partners in the search alliance, Yahoo! and Microsoft

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