Bing Cashback Termination Notice & New Bing Shopping
July 20, 2010 
2 Comments
Today, I received an email from Bing Cashback letting me know of their termination notice. While I was aware that they were getting rid of Bing, I wasn’t sure what they had planned on doing for all the merchants that were in their program. Well, inside the termination notice email, Microsoft lets us all know. They are now starting Bing Shopping, which will be Free to all merchants. This is going to be similar to Google Shopping, or as some of you still call it, Froogle. This could be a direct attempt to compete with Google on a shopping platform, or it could be a way to get some research before they start charging merchants. Either way, it is free, so get in while you can and enjoy from free sales from Bing. Below is the email:
Dear Merchant,
As we recently announced, the Bing cashback program is retiring on July 30, 2010. This email serves as notice that your cashback merchant agreement for Bing cashback Search and/or Bing cashback Shopping will terminate July 30, 2010, at midnight Eastern Time.
We want to introduce you to our new, free Bing Shopping program, but first we’d like to review the steps you should take to prepare for the discontinuation of Bing cashback.
Take action by the end of July
We’ve noticed that you have not been participating in Bing cashback recently, so most of your preparation may already be complete. To help you achieve a smooth customer transition, you should remove references to the cashback program for your ad copy and all pages of your website by end of day July 30. Please be sure that you have done the following:
- Remove the cashback logo (
) and other cashback graphics or references from all pages of your website.
- Remove links to cashback terms and conditions.
- Unwrap your cashback URLs from your ads in adCenter.
- Remove cashback from your ad copy.
You should also remove the cashback pixel-tracking code from your website on July 31. If you are still participating in cashback, doing so before July 31 may cause issues for your customers.
Please sign in to our Merchant Center to ensure we have the most up to date contact information for you. If you have questions about the end of Bing cashback, please see our Frequently Asked Questions or you may contact cashback help at cshbkhlp@microsoft.com.
New Bing Shopping program
As the cashback program retires, we are announcing a new Bing Shopping program that will enable merchants to list their product catalogs on Bing for free*. This program lets you offer a broader set of products. The Bing Shopping program will commence on July 31, 2010 and will be governed by the Merchant Data Feed Terms of Use. For more information, visit the Bing Shopping page.
If you are interested in being part of the new Bing Shopping program, please contact us at freeshop@microsoft.com to initiate the registration process.
We hope that you will decide to participate in the Bing Shopping program. We look forward to working with you.
Sincerely,
The Microsoft Advertising Bing cashback team
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Thank you so much for sharing this with us. I almost gave up on looking for contacting Bing for submitting products. I emailed today. And I will let you guys know if I get any responds from Bing.
Also I wonder if you got any invitation from Bing already?
Thank you.
Hello Albert! Thanks for visiting. You can find more information about the New Bing Shopping at this post. If you are already a Bing Cashback merchant, then you just have to continue submitting your products. If not, then look at the post for more information to get started.