Add Price Comparison to Your Site the Easy Way
January 13, 2010 
4 Comments
If you run or own an ecommerce site, have you thought about adding a price comparison tool on your site? Many large retailers have started to add this functionality in order to show that their price is better than their competitors. This is a great way to improve sales and conversion rate. When this trend started, it would cost the retailer development cost to build such a script to add to their site. Most would take API’s from Shopping.com or Shopzilla and create special calls to display on their site. That was then and this is now.
A company called Winbuyer Corp has created a widget that can be installed in less than 5 minutes to any website that displays pricing and uniform model numbers such as electronics, toys, games, etc. The company has been providing this widget to retailers for some time, so they now have made it easier for retailers to sign up. Once signed up, they provide simple fill in forms to change the look and feel of the widget. Once the widget is created, they provide the code that will need to be entered into your site template.
Once the code is entered into your website template, the winbuyer software will read your website and look for a unique identifier such as an UPC or manufacturer model number and the price. It will then compare it to other retailers price based on the UPC or manufacturer model number. You can set up your widget to show only companies that have prices that are higher than yours or you can create it to show any prices. You would only want to do it this way if your product is a loss leader.
This software is great because it enables you to provide customers with an intuitive price comparison tool on your website. This now keeps the visitor on your site to make their decision based on price. This has the ability to increase your conversion rate on your website, which is something that every ecommerce business wants to do. If your visitor wants to go to another retailer that is listed in the widget, then you get paid for that click and any click that comes from the widget. This is a great way to subsidize the traffic that doesn’t convert. If you cannot keep them, then why not make money off of them. Thanks to Winbuyer, retailers of any size are now able to provide great price comparison tools on their website. If you are looking for a way to increase your conversion rate, then try out this widget and see if it can boost your conversion rate. Register with Winbuyer today.
Related Posts:
We have added this to our retail site and it works great. Sometimes it might not show up, but winbuyer helped us solve the issue and get a little more traffic through the comparison tool. It is a great way to subsidize our non-converting traffic. Great post!
I recently spoke with winbuyer and they said that they now have to optimize your site in their systems once you install the code. It could take up to 48 hours, so if you are new and install the code, just give it a few days. This is still a great piece of software
Is it possible to add Price Comparison to any website ? For example bulgarian car classifieds websites ?
It will be very difficult to add one for a car classifieds website.