How to Leverage Wholesalers to Grow Your Online Business
December 14, 2010 
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This is a guest post by James Maningo. If you want to guest post on this blog, check out the guidelines here.
Do you have an online business but aren’t sure how to grow it larger for more revenue? There’s a simple and extremely easy way to grow your online business with the help of online vendors who sell wholesale merchandise.
Growing your online business is something anyone with half a brain would want to do. How can you do it and how can you improve your profit margins? One of the best ways to grow your online business and make more money is to use dropship suppliers and wholesale manufacturers to get access to discount wholesale products. Let’s take a look at how to leverage wholesalers to grow your online business.
If you want to make more online selling goods then you need to improve your profit margins—it’s just that simple. How do you do this though? One of the best ways to make more from each product you sell is to buy the items at a lower cost and sell them for more. The problem most online retailers have is that they can only purchase their merchandise cheap from certain places, so what can they do to fix this and expand their horizons?
Using wholesalers online you can find which companies have the products you want, compare prices and then order directly from them to get the lowest prices possible. Ordering in bulk packages or gross units will cut your costs while getting you exactly what you need—meaning you can make more for each unit you sell at your online store or eBay store front. The real problem most people face is finding a good wholesaler online.
The trick to finding reputable wholesalers is to use some sort of review site that compares all available dropshippers and merchants. The reason for this is simple: since the vast majority of these companies are overseas they can simply take your money and run without ever being held accountable. By going to a site that allows users to see which sites are reputable they can avoid wasting money or time with a shady wholesale manufacturers company overseas.
Here are a few of the advantages to using a wholesaler review or index site:
- Filter and search for the appropriate targeted merchants based on the products you want to purchase.
- Sort out by rating and review the quality of the dropshipper or wholesaler.
- Find hidden gem merchants who may have lower prices than competing wholesalers that sell the same merchandise.
- Save time looking for good vendors and avoid getting ripped off.
Once you have found a good place to buy your merchandise from you can start to grow your online business by offering a wider variety of products and improving your profits. Another benefit you can take advantage of is drop shipping if the wholesale provider you find offers it. What this will do is allow you to sell items without ever keeping physical inventory.
All you will have to do is simply take the order, pass the order details to the drop shipper and they’ll ship the item. You get to sell merchandise and keep the difference, which is in turn your profit. If you ask anyone online how to find good drop ship suppliers they’ll tell you the same thing—it isn’t easy. This is why more people are using online review sites to find suitable drop ship supply services and wholesalers.
James Maningo is a marketing consultant for SaleHoo, an online dropship and wholesale directory with over 80,000 members. They provide product sourcing education and eBay Research Tools for online sellers.
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