Have you seen Google’s New Product Listing Ads Program

We all know that google is the top search engine on the web and it offers great services to everyone for free or for a small low fee.  They are great at what they do in regards to helping retailers succeed online.  Google has offered retailers a free way to list their products with their Google Product Search, but they are adding something else that retailers can use.  It is called Product Listing Ads Program.  This is enabling retailers to put images into the sponsored link section on google.  If a customer searches for a certain product, you will see listings with photos in them.  This will help with click-through rates along with hopefully conversions as the customer sees the image before they click instead of just text.  The best part of this is that retailers are not charged per click, but a cost-per-sale or cost-per-acquisition basis, so only when a customer actually checks out on your site after clicking on the ad.

We checked google today for a sony flat screen tv and the results are below.  You will see the new Product Listing Ads Program on the right along with the google product search results in its normal spot.

So what do you think about this new program that google will be pulling out?  Do you think that you will lose traffic from google product search with these new ad formats?  Would you be willing to pay a cost per sale for clicks coming from these ads?  We want to hear from you and what you think.

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